At StoryLab our interdisciplinary research activities explore how the development and democratisation of new creative technologies can enable more diverse stories to be told in innovative and immersive ways that connect past to future, empower individuals, and impact positively on society.

We are concerned with the WHAT, WHO, HOW and WHY of storytelling in the fourth industrial revolution. We operate at the intersection of narrative, form, and impact. We interrogate and experiment with new opportunities arising from creative, cultural and technological convergence.

Multi-modal narratives are a common theme, with novel combinations of art & design, audio, digital media, film, illustration, literature, performance and photography to support investigation, intervention, and knowledge exchange.

We adopt an experiential and interactive approach to storytelling that includes 360 film, data visualisation, soundscapes, and VR. We encourage inquiry into individual immersion and participation and the generation of cognition, emotion and action.

StoryLab works with a variety of researchers and organisations to develop innovative and poly-vocal form of inquiry, communication of knowledge, understanding and behaviour change, particularly around complex and challenging issues. This encourages creative reflection within healthcare, science, technology and the humanities, as well as generating new data and creative artefacts.

Our research focuses on key areas of interest:

Creative Practice – experimenting with how innovative forms can deepen narrative inquiry

Identity, Culture & Heritage – surfacing diverse stories to promote understanding and change

Health & Wellbeing – exploring the benefits of narrative for individuals, carers & practitioners

Environment & Climate Change – interactive storytelling to drive engagement and action

Bringing together academics and creative practitioners with wider industry and the charity and social action sectors is central to our work at StoryLab. Please get in touch with us at storylab@anglia.ac.uk to start a conversation about research and collaboration or to discuss PhD project opportunities.