Transformational Storytelling

Transformational Storytelling: Engaging and Activating Key Audiences

Brought to you by StoryLab, Anglia Ruskin University.
Jerome Booth Music Therapy Centre, Young Street, Cambridge CB1 2LZ
Wednesday 29th January 2020, 10am – 5pm

Please note: Unfortunately this course has been cancelled because we haven’t had enough bookings to allow the course to run. If you’d like to find out about StoryLab’s bespoke training and consultancy offer, please click here, or sign up to our mailing list to hear about future events.

Transformational Storytelling: Engaging and activating key audiences

An intensive full-day training course combining theory and practice to help communicators and marketers develop diverse, multi-modal stories with impact. The workshop includes a hands-on experimental immersive technology session.

EARLY BIRD OFFER until 15th November 2019: £200 (£175 for CW members and non-profits)

FULL PRICE: £250 (£200 for CW members and non-profits)


Please book HERE

About the event

As the Fourth Industrial Revolution rapidly changes how people live, work, and communicate, the human currency of storytelling has never been more important, nor the tools more varied. This full-day course is designed to help communicators apply story-led thinking to help their organisation cut through the noise and connect with and activate key audiences to deliver measurable outcomes.

We will explore how we can utilise and combine new technologies to build powerful new narratives, create immersive and interactive experiences, and deepen engagement and advocacy. Participants will work together in small groups to design purposeful story pathways and experiment with 360 film, audio soundscapes and 3D data visualisation.

Who should attend?

The course is aimed at professional communicators from the private, public and third sectors – including those working in external relations, public engagement, marketing, public relations, change management and CSR – and anyone with an interest in innovative storytelling.

Outline Agenda

9.30am-10am – Registration and refreshments



1.00pm-2.00pm – Lunch and networking



4.30pm-5.00pm – Showcase & final Q&A with refreshments

Follow us on Twitter, Instagram, and sign-up for updates including our live and interactive broadcast where film-maker Shreepali and team will be answering your questions.

Course leaders

Shreepali Patel, Director, StoryLab

Shreepali Patel, Director, StoryLab

Shreepali’s practice-led research explores impactful multi-modal storytelling through new and emerging creative technology. Her work crosses genres (documentary, drama, moving image, promos and commercials), platforms (multi-screen, cinema, exhibition, interactive and immersive digital media) and sectors (healthcare, technology, sustainability, cultural identity, and human rights). She is a former BBC Producer/Director, BAFTA Award winning filmmaker and co-director of Emmy Award winning Eyeline Films.

Fabrizio Galeazzi, Research Fellow, StoryLab

Fabrizio Galeazzi, Research Fellow, StoryLab

Fabrizio has 15 years of experience in the application of digital methods and immersive media to cultural heritage documentation, interpretation and communication. Fabrizio’s interdisciplinary research involves data visualisation, audience interaction, and the development of virtual museums, as well as user experience and education. He is currently exploring how the integration of multimodal narratives and digital technologies can support peoples’ understanding and engagement.

About StoryLab

StoryLab is an interdisciplinary research institute at Anglia Ruskin University dedicated to increasing creativity, accessibility and transparency in storytelling, and demonstrating its transformational potential. At StoryLab we interrogate and experiment with multimodal storytelling, immersive technology and diverse perspectives, to create original narrative experiences, and investigate their impact on individuals and society.